Please note, Andreas Brueckl’s upload of this video is currently private. I will change the link back to his video as soon as he returns it to public setting.
Very few types of portraiture avoid going through retouching. The fashion and beauty industries and the photographers that shoot for them are regularly under fire for the editing that takes place, particularly in advertising. A great number of the points raised are formed on valid grounds; the skin tone and texture, the eyes, the hair colour and sometimes even the facial and body shapes of the models are altered and it would be unrealistic to hold one’s self to post-production standards.
There is one related area of retouching that I haven’t seen any where near the same levels of criticism for and it’s arguably more influential: video advertising. I personally do not have a problem with retouching with the exception of drastic alterations to body shapes. One type of retouching I hadn’t given much thought to is the post-production efforts that go in to TV commercials for beauty and fashion products. The above video is courtesy of Andreas Brueckl and it shows how much effort goes in to colour grading in video.
Andreas admits that he doesn’t show much of the beauty and skin retouching that goes on but looking at the before and after shows that there was certainly work done in that area.
Andreas Brueckl has done some fantastic post-production on videos and his portfolio can be seen by clicking here.